Analyzing and reporting on social media analytics is super important. BUT WHAT DOES IT ALL MEAN?! S.O. has broken down the three most important social media insights - reach, engagement, and impressions. I’ve also added tips on how to improve each insight, because I’m a nice person and I care.
Reach = how many people actually see your content
Ideally, you want all of your followers to see the content you post, right? Because of a number of different factors, like algorithms, post frequency, and timing, not all followers will see your content.
How to Increase:
- Paid Facebook ads targeted only to page fans
- SEO optimize your social profiles
- Post the right kind of content
- Promote your profiles everywhere
Engagement = how much and often followers interact with you & your content
When someone likes, favorites or comments on your post, they’re actively engaging with your content. An active audience is important for social media growth!
How to Increase:
- Use contest, games, and giveaways to interact with your audience
- Post heavy visual content
- Repurpose successful content from other channels
- Tag correctly, both location and accounts
Impressions = the number of times your content is displayed
While reach measures how many people see your content, impressions measures how many times it is displayed. You know how you sometimes see the same post more than once? Reach on said piece of content would be one, because it was just you who saw it. However, because you saw it more than once, the number of impressions would be more than one.
How to Increase:
- Follow the steps above to increase reach and engagement! Increased impressions will follow.
There you have it. Do not go blindly into the world of social media analytics, good friend. Make sure you understand what you're reporting and how it can help grow your business!
Make sure to follow S.O. Social on Facebook and Instagram for more tips!
XOXO,
