The main issue with business owners and social media accounts is time. There’s not enough of it! With a laundry list of other aspects to consider, owners shove social media to the bottom of the priority list. When they do post, it's rushed. Best practices and techniques for optimum reach are not taken into consideration. I ain’t joking when I say the only way to be seen is to have a strong digital presence.
Its true that creating a social media plan takes a lot of time and effort. Once the plan is in place, it's easy to maintain. Below are my tips for really nailing your digital presence without spending your entire life doing so.
First of All...Have A Plan
Posting willy-nilly doesn’t fly with business accounts. It’s important to have a plan in place. Create a “theme” for each day - do a short feature of a staff member on Tuesdays, celebrate #throwbackthursday, highlight a brand you admire on Fridays. It’s okay to stray from this routine, but having one in place insures you’ll consistently have content to post.
Research Best Practices
Which hashtags make the most sense for your business? How many should you use and what’s Facebook’s text to ratio policy these days? Also, pay attention to what your page analytics are telling you. Facebook and Instagram both have pretty awesome analytics reports, which include what time of the day your audience is tuning in. Post then!
Know Your Audience
Who do you want your business to attract? I usually ask my clients to describe their business in five words, and go from there to suggest a target. Everything should be catered to this group - which platform you post on, the content you post, and the voice of your brand.
Be Consistent
Would you continue to patronize any establishment that delivered a quality product only sometimes? It’s fine to take a day off from posting, but make sure your schedule is consistent. Your audience will come to look forward to seeing what you have to say!
Schedule Content
This is super important if you want to simplify the time you spend on social content. I schedule weekly, directly from Facebook and Instagram. For Insta, you can’t exactly schedule, but you can create drafts and post super quick-like. You can do this a week out, or a month out, whatever floats your boat. Trust me - total life saver.
Looking for more in-depth info on how to optimize your brand’s content and reach? S.O. Social is happy to help! Contact today for a complimentary consultation.
